Atlassian’s powerful suite of collaboration tools make the impossible possible. Our campaign highlights three universally understood impossible problems & solves them, together.
Atlassian, for projects impossible alone
Impossible Problem #1
Holding onto your dreams forever.
Introducing the Dreamkeeper; a collaboration between Front End Developers, AI Engineers and Dream Scientists to turn fleeting dreams into everlasting works of art. The immersive site uses AI to transform any dream into a shareable, animated visualizations users can hold onto forever.
thedreamkeeper.co
Made possible by
Active Theory
Addition and Stable Diffusion
Dr. Deirdre Barrett
Some juicy AI-generated dream artwork…
Impossible Problem #2
Getting a catchy song out of your head.
Introducing the Earworm Eraser; a collaboration from Music Psychologists, Audio Engineers and Artists to create a track and music video scientifically engineered as a remedy for earworms.
Made possible by
Dr. Kelly Jakubowski
Squeak E. Clean
Laura Hodkin & Harry Bhalerao
Impossible Problem #3
Making money grow on trees.
Introducing the Giving Trees; a collaboration between Stripe, The Battery in NYC and nature lovers to turn trees into tapable donation banks for The Battery and Sierra Club. The installation features an embedded Stripe reader so park goers are able to donate to the upkeep of trees and greenspaces with a simple tap of their phone.
Website
Made possible by
The Battery NYC
Whatever Co
Stripe
Credits:
Executive Creative Directors: Chris Colliton & Kevin Weir
Senior Creative Team: Jenny Yoon & Maria Kouninski
Creative Team: Courtney Tibbetts & Sara Smokrovich
The Dreamkeeper:
Producers: Ian Graetzer & Justin Durazzo
Website: Active Theory
AI Reasearch & Development: Addition/Stable Diffusion
Dream Scientist: Dr. Deirdre Barrett
The Earworm Eraser:
Producer: Dakota Brockman
Animator/Illustrator: Laura Jayne Hodkin
3D Illustrator: Harry Bhalerao
Sound Design: Squeak E. Clean
Music Psychologist: Dr. Kelly Jakubowski
The Giving Tree:
Producer: Cameron Priestley
Fabrication: Whatever
The Tree/Location: The Battery NYC
Press:
Little Black Book
The Drum