Old Navy Bodequality

Goodbye, extended size section. Old Navy released all of their styles in all sizes, in the same place, for the same price.

ON BOD :30 from Courtney Tibbetts on Vimeo.

THIS IS THE Social Content that went with it.

Awards:

Gold Effie - Retail

Webbys - Fashion & Beauty People’s Voice Winner (series.& campaign)

One Show Short Lists - Fusion and Creative Use of Data

Clio - Creative Effectiveness - Product/Service

Gold Sabre - Consumer Marketing (existing product)

Press: Vogue, Women’s Wear Daily, Adweek, Ad Age, Good Morning America, E!

Made with:

AnnMarie Hite (GCD), Sally Lee (ACD/AD), Becky Brinkerhoff (CW), Jay Russaw-Levesque (AD), Courtney Tibbetts (CW), Ashley Marshall (ECD), Producers: Kim Slowik & Lucia Reynolds