Goodbye, extended size section. Old Navy released all of their styles in all sizes, in the same place, for the same price.
Made at The Martin Agency
ECD: Ashley Marshall
GCD: AnnMarie Hite
ACD Team: Sally Lee and Becky Brinkerhoff
Creative Team: Courtney Tibbetts and Jay Russaw-Levesque
Production: Kim Slowik, Lucia Reynolds
Awards:
Gold Effie - Retail
Webbys - Fashion & Beauty People’s Voice Winner (series.& campaign)
One Show Short Lists - Fusion and Creative Use of Data
Clio - Creative Effectiveness - Product/Service
Gold Sabre - Consumer Marketing (existing product)
Press:
Vogue, Women’s Wear Daily, Adweek, Ad Age, Good Morning America, E!