fr*nk
We’re by far the most connected and informed generations of people to inhabit this planet. So why TF are we still fumbling over tricky conversations and skirting topics because ‘things might get awkward?’ And how do we have more of the conversations we need to be having?
It turns out, the car is a great place to start.
We designed a CarPlay app to harness the emotional power of parallel bonding during a shared ride and the social relief from eye contact and filling conversation holes. And then we addressed the educational gap with starter content, so each party enters the conversation primed with relevant information.
Meet fr*nk, a content-curating, user-educating, and conversation-facilitating app for everyone.
PROTOTYPE
User Journey
Roll-Out Campaign
MORE Coming soon!
Made with Hannah Berling (AD) and Sharon Byun (XD)