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People get so freaked when they see a healthy and all-natural drink that’s nearly magenta in color. It looks like man messed with nature again. But man actually didn’t change anything this time, nature made it that way.

Harmless Harvest coconut water is ALWAYS PURE, SOMETIMES PINK.

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The Campaign

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The Harmless Beach Tour

A branded truck will travel the California coast rewarding harmless behaviors of beach goers and slinging sweet merch. Anyone toting a reusable bottle will get a free refill with nature’s tastiest electrolytes.

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Made with Matt Cavallo